After making advertising history as a founding partner of the world's most awarded agency (Crispin Porter + Bogusky), Alex Bogusky changed course to pursue a new way of doing business. In 2010, Adweek's Creative Director of the Decade turned his focus from being a brand advocate to a consumer advocate by launching the FearLess Revolution.
As our economy staggers and our ecosystem is pushed to its limits, Bogusky noticed that the rules of business have changed. In fact, they are suddenly heading in the opposite direction. Businesses today are striving to provide more transparency, more collaboration, more democracy, and ultimately more value.
Inspired by people worldwide who were looking to help design meaningful solutions, Bogusky envisioned a community-driven system that embodies this new approach to capitalism. In 2011, he partnered with friends Rob Schuham (Action Marketing Group) and John Bielenberg (Project M) to launch COMMON, a collaborative network for rapidly prototyping social ventures under a unified brand.
This Wednesday at the DAM
6:00-8:30
More info: AIGAColorado
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